There’s only so much you can do with on-page SEO. You also have to get out there and do some dirty work to reap the rewards of your SEO strategies. You must have high rankings in the search engine results page to gain a high volume of traffic. Thus, you need to implement off-page SEO strategies. These are techniques you can do directly off your website to increase your page ranking on search engine.
If you wish to get results, here are some of the useful and safe off-page SEO strategies you can try this 2018.
- Try social bookmarking
Social bookmarking sites are useful for saving or building a collection of web pages you can visit at a later date. It is a great strategy to promote your website because social bookmarking sites frequently update their content. Search engines love websites with updated content.
Examples of bookmarking sites are StumbleUpon, Digg, Pinterest, Reddit, and HackerNews. You can submit your published content and pages to these sites so you can reach a vast network of users on these platforms. When social bookmarking, you must be careful. You must use the right tags to be successful in sharing your content. You can look into the strategies of a social media marketing company Philippines on how they become successful with social bookmarking.
- Participate in Q&A websites
You can participate in Q&A websites such as Quora and Yahoo! Answers by answering the queries of users. You can offer solutions to their problems by sharing relevant information about their question. Most of all, you can use these websites to build your reputation as an expert in your field or niche.
Link your website in the source section so people can access the information they need. That way, you gain traffic from your readers on the platform. Don’t forget to post and ask your questions, so you won’t appear as a spammer.
- Discover local listings
Local directories are useful especially if you want to target users thru local SEO. If you have a business, you can opt to enter the local market instead of being part of the fierce competition in the global market. That way, search engines can easily crawl your website and generate your content.
Local listings also help you reach a targeted audience. Websites like Google Maps, Google My Business, Bing Places and other directories are places where you can mention and submit your business name, address, and phone number.
You can also try online reputation management using social media platforms. The sites help you advertise, market, and establish your online reputation.
- Record a video
If your content is in a long-form text, you can convert it to a different file format so people can easily find and share it. You can record a video or create a motion graphic of your content to make it engaging to users. Add some background music to highlight the points you wish to emphasize. You can upload your finished work in video hosting sites such as YouTube, Vimeo or DailyMotion.
- Create and share photos
If your blog has several photos, especially if you own or created them, you can share them on photo sharing websites like Flickr, Photo Bucket, and Picasa. The technique allows people to discover the link to your site while admiring your work of art.
Besides sharing photos, you can also create an image of your published content. You can design an informative infographic, create engaging slides or colorful illustrations to recycle and give a new life to your past posts.
- Explore forum marketing
Forums are active online communities. You can increase your traffic using forum marketing by looking for an online discussion relevant to your site’s niche. Be active and build your reputation on the platform.
To get involved in the community, you must reply to the thread, answer people’s questions, offer advice, and share information. It will help you come out as an expert or a “go-to person’ in your chosen niche. As much as possible, use “do-follow” forums. These forums allow search engines to crawl your site whenever you include your links to a post.
You can also try blogging, link baiting and online reputation management. Add these strategies to further your campaign. You can implement these strategies even when you don’t have a budget set for SEO. Most of all, you can do them even when you have limited knowledge of SEO!