Blogging for Small Business: How to get the most value

Like it or not, every business, even a small business needs to invest in marketing. However, it’s more crucial for a start-up or small business to have a successful marketing strategy than an already established well-known company. Blogging is a way companies can gain more recognition by increasing traffic to their website. Blogging can also help businesses achieve better ranking on search engines. But when you suggest blogging to many people, there is often a degree of skepticism. Generally, small business owners often push-back on the effectiveness and importance of blogging. There’s always that fear of what to write. Managing the blog or how to get the most out of the blog is another concern many people face. Well, to start, websites like Scribbify can help you with your blog management in a cost-effective way.

Here are some helpful tips you can use to get the most value out of blogging.

  1. Title tags

Firstly, you can describe what your post is all about in an informative 60-70 character in length title tag. If you want any of your posts to rank best in search engines for a particular keyword, then include it in the titles of the posts and title of the pages.

  1. Meta descriptions

It always helps to have a short Meta description of about 160-170 characters long to describe the post in SERPs. You could also include a kind of call-to-action at the end. You could add something like showing your industry awareness by sharing with friends.

  1. Social share buttons

When people read something online they like, or find it beneficial in any way; they’d love to share it with those around them. So, adding social sharing buttons of top social platforms like Facebook, Twitter, Instagram, etc. to every post makes it easier for readers to share it with friends. Using this is a perfect way of creating backlinks from readers.

  1. Comments

Allowing comments on each blog post helps entice people to ask questions about what you post to know more. It’s a great way to build a relationship and trust with your readers and potential clients. It also allows you to answer any questions people may have concerning your business as regarding your post.

  1. Pictures

A picture speaks more than a thousand words. So, having at least a picture on every blog post helps to relate what you wrote. Users love to see photos of what they are reading, as it entices them and makes it more enjoyable to read.

  1. Content

When it comes to SEO, uniqueness, and originality is king. Continually updating your blog will entice readers to learn more. Having high-quality content on your blog will make you reliable and credible. Here are some tips that help create quality content.

  1. Create a list, perhaps the top 10, or top 20 as the case may be of an event. For instance, ten easy tips to help you (insert topic)
  2. Create a resource list for a specific topic
  3. Create easy to understand contents
  4. Talk about recent news and how it affects the industry and the people
  5. Allow other authors to guest post on your blog
  6. Share and create survey and studies so that people can interact with your blog
  7. Write about keyword phrase and topic you want your blog to rank.
  1. Tags

Use relevant and appropriate tags on your blog posts. Your posts with tags phrases will rank better in search engines. It also makes it easier for people to find you via those tags.

  1. Promote your content

Having excellent content on your blog is one thing, and promoting it is another thing. You can improve the content on your social platforms, like Facebook, Twitter, Instagram, etc. You can submit your blog to various blog directories to help you promote your content.

  1. URL structure

When structuring your URL, use the title of your post in your URL. By doing so, it will be easier for people to remember and link to it.

  1. Call-to-action

Make use of call-to-action at the end of your blog post. Invite readers to a specific call to action. For instance,

  • Learn more about (topic) here (link it to a page of your website)

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