Advanced Meta Tags for SEO You Might Not Be Using but Should

The visitors as well as search engines can get the important information about the content of your page if you will make the right use of some HTML tags known as meta tags. In front of the search engines, your content’s first impression is given by meta tags. So, these are very important from SEO’s point of view. But how will you access the meta tags? You have to go through the source code of your website so as to access the meta tags? For improving the rankings, the meta descriptions and title tags are very important and most of the marketers understand this. If you take interest in improving the rankings of your site then it becomes necessary to inform search engines about the important landing pages of your site. For doing this you need to use the meta tags that are of advanced level. Here are the 4 advanced meta tags for SEO you might not be using but should.

1. Meta charset – The information about displaying of the web page’s text to the browser is given by a tag known as meta charset. 2 very important character sets are:

ISO-8859-1 – If an alphabet of Latin language needs to be encoded then we use it.
UTF-8 – If a Unicode needs to be encoded then we use it.

Its importance

The browser will incorrectly display several characters whose encoding is wrong. There is a possibility of broken looking web pages and the user experience can be bad because of the issue of formatting characters. Various issues related to search engine optimization can occur because of this:

Your content will not be understood by the search engines.
Low dwell time, low time on page and high bounce rate.
A large number of individuals will not take interest in linking to your web page.

What needs to be done?

If possible, using UTF-8 will be a good idea.
For each web page using a tag known as meta charset will help you a lot.
In its HTML version, using correct syntax will serve the purpose.

Process of adding it to your web page

In your page’s <head> section, the following code needs to be pasted by you:

2. Meta viewport – On the screens of different types, instructions about rendering the web page are given to the browser with the help of meta viewport tag. We can say that for setting up the page’s visible area we use this tag.

Its importance

In order to give information about the mobile-friendliness of your page to Google this tag will serve the purpose.

What should we do?

For beginners using the tag of “standard” type will serve the purpose.
For each web page, using this tag will help you a lot.

Process of adding it to your web page

In your page’s <head> section the following code needs to be pasted:

3. Meta robots – The way of crawling of the web pages by the search engines is told to the search engines with the help of a tag known as meta robots.

Its importance

When presenting your website in the SERPs, some catastrophic changes can be seen if you will use the meta robots tag with the wrong attributes.

In the meta robots tag the following values need to be used by you:

nofollow: In order to prevent the crawling of the web page’s links by the bots, we use this.
follow: For the purpose of crawling of the web page’s links by the bots we use this.
noindex: In order to prevent the page’s indexing by the bots we use this.
index: For the purpose of indexing of the web page by the bots we use this.

What practices do we need to follow?

In robots.txt the use of meta robots tags for blocking the pages needs to be avoided.
If you take interest in restricting the crawling of a web page by Google then using these tags will be a good idea.

Its syntax

4. Schema Markup – The search engines can recognize your web page’s data if you will organize these with the help of a tag known as schema markup. It will help in:

Carrying very good value for SEO
Boosting the UX

Understanding the relevant words of your content as well as reading the content will be very easy for the search engines if you will take the help of a data markup that is structured.

What practices do we need to follow?

Go to schema.org for studying the schemas that are available.
For the pages that are most important, a map needs to be created.
For each page the relevant concept needs to be decided next.
Take the help of Structured Data Markup Helper for carefully implementing the markup.
In the end, the markup needs to be tested thoroughly.

If you take interest in leveraging the methodologies of advanced SEO for improving the visibility and authority of your website then it will be good for you to contact the SEO company India.