Best MBA Specializations amid COVID-19

Ever since this deadly virus has emerged, it has created a huge frenzy in the day-to-day lives of the people and their health and has also challenged the business and economic standing of various countries. We have also noticed a huge shift in education and the retail sector, where digital resources and technology have become the usual norm. This acute shift is also visible in numerous other business sectors, which have started creating solutions with the help of innovative strategies to build and restructure the economy to survive this brutal attack on the business world successfully. Hence, to further build on this new goal, the MBA program with these specialized programs would act as a catalyst in transforming the MBA aspirants into experts responsible for creating a future that will be well-prepared to tackle such adversities.

1. MBA in Data Analytics    

Data Science has become one of the most sought-after and growing domains across various business sectors. This is the reason why data science has been integrated with the MBA program, which has been one of the most comprehensive business and management programs out there. Furthermore, most companies use data science tools to facilitate managerial skills such as ML Algorithms, Predictive Analysis, and Recommendation Systems. Most importantly, in the post-covid era, these data science tools would be the most beneficial for companies by reducing the risk, remote monitoring and other preventive and predictive measures. 

2. MBA in Health Care Management

In the present scenario, the healthcare industry is not just restricted to the medical field but has rather integrated itself with other sectors beyond the realm of hospitals. In other words, the goods and services provided by the healthcare industry have now become a commercialized commodity. Moreover, many business sectors and organizations have started investing in the healthcare sector, especially due to the current pandemic. Most importantly, the widespread need for an advanced oriented healthcare structure has led to a surge in the number of businesses choosing this route. Taking this into consideration, business schools have started curating content and programs focused on the healthcare and hospital administration sector.

3. MBA in Fintech

The finance sector has seen a huge plunge in its popularity in the business framework. The usage of a strong financial service has become an integral part of every organisation, whether big or small. This fintech field has solidified its position in the corporate world, especially in the current Covid-19 situation. Therefore, it has been one of the most sought-after MBA specializations for a very long time accruing to its long-term significance. Thus, we can observe high demand for financial experts in varied industries from banks to Consultation industries. This amalgamation of finance with technology has been comprehensively infused into the MBA syllabus, allowing students to gain knowledge in both departments. As a result, an MBA graduate with this specialization can seek a job at various avenues with companies looking to hire such professionals.

4. MBA in Entrepreneurship and Innovation

The current pandemic has displayed its wrath as well as a blessing to many business sectors. The Edtech, E-pharmacy and e-commerce industry has witnessed the most successful year they have ever experienced. The entrepreneur plays a huge role in using innovative solutions and ideas for the overall development of their respective businesses. With this in mind, an MBA in entrepreneurship and innovation is the perfect opportunity to tap into the current scenario wherein innovative ways are on the rise. Through this program, students would learn to adapt and stimulate their entrepreneurial skills, thus helping the economy develop multi-dimensional.

 5. MBA in Digital Marketing

When distribution channels are affected, and physical advertising is not possible, moving your business to a digital platform is a brand-new strategy to avoid competition. Online advertising of their brand is what helps the business to survive in these difficult times. The MBA in Digital Marketing course equips students with all the relevant skills and knowledge necessary to formulate a successful digital marketing strategy. Moreover, this is the most demanding MBA course of its time. Marketing is a field that tries to be active under every pressure. Therefore, a competitive MBA aspirant will get the right position after doing MBA in Digital Marketing.

Conclusion

An MBA in one of these specializations has set a high standard of business management programs globally. The thorough utilisation of the knowledge gained from these programs will eventually help solve many business problems that have arisen as a result of the pandemic.

Also read: GMAT preparation guide

Author Bio

Author Bio: Abhyank Srinet is a passionate digital entrepreneur who holds a Masters in Management degree from ESCP Europe. He started his first company while he was still studying at ESCP, and managed to scale it up by 400% in just 2 years. 

Being a B-School Alumni, he recognized the need for a one-stop solution for B-School to get in touch with schools and get their application queries resolved. This prompted him to create MiM-Essay, a one-of-a-kind portal with cutting edge profile evaluation and school selection algorithms, along with several avenues to stay informed about the latest B-School Updates