2022 Strategies To Grow Your Facebook Business Page

When you used to be able to post to your Facebook business page and reach most of your followers, those days are long gone. Even though Facebook is getting closer to having 2.5 billion users, business-page posts are notorious for having a low reach. They often only account for 5% or less of a page’s total likes.

It’s part of this design, by design, so that you’ll want to spend money and show off your business. It’s also important to note that, as Facebook grows, the amount of material in each user’s feed can become a problem. Each Facebook user can like as many as 5,000 pages, join as many as 6,000 groups, and have as many as 5,000 friends.

As a rule, the feed can only hold so much. Facebook knows that people stay on the site longer when their feeds are full of updates from their own friends and families, so groups and personal updates are likely to get the most attention. (Have you seen the TV ads for Facebook groups recently? Groups are being pushed hard by the tech company.

Fortunately, there are ways to get around this lack of visibility, and if you think that having a Facebook page is good for your business, you should spend a lot of time and energy on your strategy. As a content strategist, I always look at what works best on Facebook and help other people do the same. A lot of businesses still use strategies that were outdated a long time ago when they use Facebook. If you want to get more out of your Facebook business page, think about taking one or more of these steps.

1. Enjoy the live stream.

People can now use live video on Facebook, but not everyone is ready to use it. People who post live videos get more weight on the algorithm than people who post things like photos or videos, but that doesn’t mean they get more attention. Facebook says that a live video gets 10 times more attention than a non-live post. Also, some of your followers will get push notifications to tell them about your livestream.

When you can interact with people in real time and respond to their comments, there is likely to be more conversation in the comments. To give yourself more time for comments and conversation, think about broadcasting a longer Facebook Live stream. Do your quote-box posts get a lot of attention? Not at all.

2. Make The Experience Of Each User Unique Messenger

There are a lot of fake profiles and automated comments on social media, so bots get a bad rap because they are often used to spam people. With that said, it can be smart to use a Messenger bot strategy to make your business page even more personalized. In a recent McKinsey report, they say that “personalization will be the main driver of marketing success in the next five years.” As soon as you don’t figure out how to make your products more personalized, you’ll fall behind the rest of the people who make them.

3. Pay To Get Your Warm Audience To See Your Ad, And They Will See It.

When you advertise to people who already like your page, you can make a small investment that will help your posts get more attention. Because you’re a well-known person, people may not even know that you paid for the post in order to appear in front of them. And while people say they are more likely to ignore ads, what they actually don’t pay attention to are ads that aren’t relevant to them. If they like your business page on Facebook, you’ve already passed a relevancy test. Custom audiences are Facebook’s most powerful marketing tool. You don’t have to wonder who watched a video or not. Sponsor a video post, and then retarget people who watched it for a long time.

The Last Thoughts.

These tips for growing your fan base are now ready to be used on your page. If you’re really smart, you’ll use these same rules on Twitter, Google+, and Pinterest, too.